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A little bit about us...

From our workshop in the heart of the Midlands, Choice Interiors are bespoke cabinet makers, creating beautiful kitchens, bedroom cabinetry and other exquisite custom-made furniture.

Established in 1987, we are renowned for our personal service, design skills, craftsmanship, attention to detail and extensive after sales care. Over 95% of our business now comes from personal referrals, a testament to our service and something we are very proud of.

From the humble beginnings of a bespoke Pine Furniture manufacturer in 1987, Choice Interiors has flourished to become one of Birmingham's best known supplier J&G is our traditional, bespoke range of cabinetry, which was implemented for the ever-changing needs of our client base searching for their dream kitchen or bedroom.


Every cabinet we produce is custom made and individually constructed by skilled craftsmen, who combine time honoured methods with the highest quality materials to produce furniture which is unsurpassed in quality, design and attention to detail.

The bespoke nature of our designs allow total individuality allowing our clients can dictate all aspects of the design and we will “make it work.”

In short, tell us what you want, and we can turn your dreams into reality.




As a responsible supplier, we know how important sustainability is to our customers, and we ensure that all of our raw materials are responsibly, ethically, and sustainably sourced. We only use FSC and PEFC certified suppliers, that ensure their forests and plantations are managed to the highest environmental, social, and economic standards.

We know the small things matter – for example, we use water based, rather than acrylic paints in all of our furniture – because it’s better for the environment and for our people. Attention to detail is in everything we do.

Wherever possible, we recycle all of our waste and packaging products, and aim to send as little to landfill as possible. 

Our Process


Everything we do starts with your vision, and through consultation with one of our experienced designers, we will work with you to capture your ideas and turn them into factory-ready plans. We can visit you at home, at a time that is convenient to you.

From there, our team will lovingly and painstakingly hand craft each individual piece of furniture. We will provide regular updates to you throughout this process.

When it’s ready to go, we personally deliver & install all of our furniture so we can ensure a perfect fit & finish.

Our service doesn’t end at installation - we are totally confident in everything we produce, and to back this up, we offer lifetime After Sales support at no additional cost to you. On the rare occasion that you do experience an issue, we will endeavour to return within 48 hours to resolve it. If something cannot be resolved there and then, as most faults can, then we promise to fix it quickly.

We can offer flexible finance for most projects, which we will discuss with you when we provide your quotation.

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